the future of belonging
HOPe had never run a capital campaign before. For their $12 million debut, they needed more than a fundraising push — they needed a movement.
As HOPe’s long-standing creative partner, we knew exactly what made them unlike anything else in the disability services space. The campaign name, The Future of Belonging, grew directly from the brand foundation we’d built together — rooted in HOPe’s guiding ethos, See What Belonging Can Do. The campaign had to show donors what happens when you invest in that promise.
Custom photography put HOPe’s members front and center — not as subjects of pity, but as the vibrant, capable people they are. The circular motif from the logo wove through every touchpoint as a symbol of community and connection. And the creative system scaled across a donor brochure, website, signage, video, and brand guidelines — all built to carry the same emotional punch from first impression through to the ask.
A modern logo for a museum’s sesesquicentennial
An exceptional milestone. A remarkable achievement. A force for the future as Mount Holyoke College Art Museum (MHCAM) prepares to celebrate its 150th anniversary. Our logo addresses three key challenges: harmonizing yet distinguishing the design with the Museum’s current logo, honoring the history of MHCAM and visually propelling the Museum forward to capture excitement, confidence, and vision for the future.
Mount Holyoke College Art Museum
Lincoln School Providence
Leveraging the Bold Minds verbal and visual platform we previously developed for Lincoln School, we developed an integrated campaign anchored around the School’s strategic framework. The campaign, targeted at the School community , celebrates what is truly unique about Lincoln School and creates momentum, excitement and confidence in the School’s bold future—all welcoming news on the heels of the pandemic.
ChangePoint Advisors
ChangePoint Advisors provides expert guidance for executives seeking a career or life change.
AMN developed a new visual identity and brand positioning for ChangePoint that draws upon the consultancy’s expert executive coaching services to build a more premium and cohesive experience of the brand. The framework encompasses a new wordmark and typeface, a clever social media icon, energetic and elegant color palette, and an array of graphic elements to create a uniquely ownable, dynamic and modern system. The brand positioning, brand voice and messaging focus on developing a confident and rewarding next chapter for executives in transition. “Future Perfect” is ChangePoint’s promise to carve a plan for a continued successful and purposeful path for what’s next.
Vantage Partners
Vantage Partners helps their clients achieve alignment–between their goals and strategies, with their external business partners, and internally across their people. Vantage delivers breakthrough insights in a way that’s as practical as it is thoughtful, for sustained results. AMN developed a brand theme and tagline, Align and Advance and a dynamic visual language anchored in a stylized V letterform. We delivered a suite of strategic and creative deliverables which also included a visual identity system, print collateral, a brand campaign, video, brand guidelines and digital communications–all designed to express how Vantage helps their clients innovate more quickly, execute more effectively, and lead with force and impact.
wellstead health
wellstead health is a bold new start-up with a vision of what healthcare can be–a dynamic community where practitioners, caregivers and patients reinvent healthcare as usual, joining forces as health allies to ignite deep, life-changing wellness. wellstead’s functional medicine approach fuses science and wisdom, mind and body, and lifestyle and nutrition, empowering patients who want to break free from the mainstream healthcare system to finally take control of their health and lifestyle and transform the way they feel. AMN created the name, brand theme, Your Source for Life-Changing Health and a brand identity framework which infuses the wellstead brand with a bold yet welcoming look that matches its integrative approach.
Claria Partners
We transformed CK HR consulting to the sparkling Claria Partners, from branding, naming and messaging to visual identity, print communications and a responsive website.
Claria offers development and coaching solutions that are custom-honed to help teams communicate more authentically, collaborate more generatively, and lead for impact at work and beyond.
The new modern brand expresses the creative thinking, responsive programs, and high-energy delivery that captures Claria’s promise-propelling teams to breakthroughs that generate radically higher levels of professional performance.
Claria Partners. Advance with Clarity.
We developed a modern hybrid logo selecting a slab serif typeface (Davis) along with contrasting colors to highlight distinction between the symbol and wordmark. The unified C and P not only reference Claria Partners but also symbolize the collaborative and energetic nature of their client relationships. Along with this new identity, we incorporated a rich and vibrant color palette of purple, green, blue and orange throughout their visual system—colors which express a multi-faceted substance and vibrancy inherent in the new Claria brand.
Lincoln School Providence
Lincoln is an independent school in Providence where bold minds thrive. Students learn, achieve and explore with joyful abandon, embracing academic challenge, speaking their minds, and discovering who they are. They grow in confidence and character, and then delve into futures full of meaning and success at every level of their academic journey and beyond. We were honored to tell their story and bring it to life.
Innosight
Fortune 500 companies, national governments, startups, nonprofits: Innosight supports its diverse client portfolio through the process of navigating disruptive change to own the future. Ambiguity becomes opportunity. Uncertainty becomes originality. The growth strategy firm attracts major players across industries and recruits its analytically minded, unconventionally creative employees from top-tier programs and professional spaces.
So how do you develop a fluid user experience for a rapidly growing customer base comprised of two distinct audiences— with an abundance of thought leadership content spanning thousands of books, white papers, podcasts, and videos.
WEBSITE
At the heart of our website strategy and design is a deep understanding of today’s leaders: Their desire to envisioning the future, to create what doesn’t exist, and to outpace their competitors. The resulting responsive site fuses modernity with authenticity to convey Innosight’s story and industry-leading capabilities:
- For users this means accessing the data they need when they need it, without searching for hours.
- For top talent this means gaining a complete idea of life at Innosight.
- And for the Innosight team, it means easily updating their content-rich website through a WordPress platform.
PRINT COLLATERAL
Using the same dynamic creative principles and strategy that fueled Innosight’s website, we ensured the firm’s suite of print materials visually captures the future, too. The unified cross-channel experience reinforces Innosight’s ability to help clients design and create the future.