Brewster Academy
Mount Holyoke College Art Museum
Agile Mind
Brewster Academy
Brewster Academy is an independent boarding high school in New Hampshire, comprised of 365 students from two dozen states and over 20 countries–a diverse and dynamic mix of learners and thinkers who value individual differences, work together, and challenge and support each other.
Our focus was to create recruitment materials that would reinforce the Brewster Academy brand, communicate the School’s mission to prepare diverse thinkers for lives of purpose, and attract an audience of prospective families. We created an immersive experience, visually and verbally, that captures Brewster’s distinctive culture, personality, and energy.
The new admissions system is anchored by the New Student Viewbook, a dynamic and modular 12-page piece designed to immerse prospective students and families into the Brewster experience. The viewbook conveys Brewster’s unique approach to team-based learning, student-centered development, and global education, using compelling storytelling, student-driven narratives, and high-impact visuals. It features customizable inserts tailored to individual family interests, ensuring a personalized admissions journey.
Our brand narrative is simple, and uncluttered, yet sophisticated and vibrant. The copy and design underscore Brewster’s values and innovative approach to teaching and learning. We enhanced the visual content by using dynamic, expressive photography interspersed with graphic ribbons of fun facts to reflect the joyful, diverse and collaborative nature of a Brewster education.
House of Possibilities
House of Possibilities (HOPe) provides individuals with disabilities and their families with a life-changing path to greater independence. AMN collaborated with HOPe’s leadership team to better express thier mission, vision and values. Anchored by the tagline we developed, See What Belonging Can Do, we created a suite of colorful brand-driven posters and icons commensurate with the joy, energy and hope inherent in the House of Possibilities.
House of Possibilities
House of Possibilities (HOPe) provides individuals with disabilities and their families with a life-changing path to greater independence. AMN collaborated with HOPe’s leadership team to extend their brand and narrative to a vision brochure targeted to potential donors. To introduce their retail presence, we developed the name and brand for HOPe Unlimited, a social enterprise supporting individuals with disabilities. The store serves to underscore HOPe’s mission, sell curated product developed by artisans and entrepreneurs with disabilities and promote employment opportunities for the disabled.
Lincoln School Providence
Leveraging the verbal and visual theme we developed for Lincoln School’s branding, AMN developed a color-coded design system for advancement office distinguishing reunions, annual giving events and clubs and giving societies and designed a graphic ribbon to brand all advancement communications.
Lincoln School Providence
Leveraging the Bold Minds verbal and visual platform we previously developed for Lincoln School, we developed an integrated campaign anchored around the School’s strategic framework. The campaign, targeted at the School community , celebrates what is truly unique about Lincoln School and creates momentum, excitement and confidence in the School’s bold future—all welcoming news on the heels of the pandemic.
Artema Health
We developed a name and a logo for this female-founded healthcare start-up aiming to expedite and facilitate the credentialing of doctors with different health provider systems. Inspired by Artema, a powerful warrior goddess and archer, the verbal and visual solution for Artema Health speaks to Artema’s goal to bring clarity, confidence and speed to an arcane paper-based industry.
ChangePoint Advisors
ChangePoint Advisors provides expert guidance for executives seeking a career or life change.
AMN developed a new visual identity and brand positioning for ChangePoint that draws upon the consultancy’s expert executive coaching services to build a more premium and cohesive experience of the brand. The framework encompasses a new wordmark and typeface, a clever social media icon, energetic and elegant color palette, and an array of graphic elements to create a uniquely ownable, dynamic and modern system. The brand positioning, brand voice and messaging focus on developing a confident and rewarding next chapter for executives in transition. “Future Perfect” is ChangePoint’s promise to carve a plan for a continued successful and purposeful path for what’s next.