Lincoln School Providence
Leveraging the Bold Minds verbal and visual platform we previously developed for Lincoln School, we developed an integrated campaign anchored around the School’s strategic framework. The campaign, targeted at the School community , celebrates what is truly unique about Lincoln School and creates momentum, excitement and confidence in the School’s bold future—all welcoming news on the heels of the pandemic.
Artema Health
We developed a name and a logo for this female-founded healthcare start-up aiming to expedite and facilitate the credentialing of doctors with different health provider systems. Inspired by Artema, a powerful warrior goddess and archer, the verbal and visual solution for Artema Health speaks to Artema’s goal to bring clarity, confidence and speed to an arcane paper-based industry.
ChangePoint Advisors
ChangePoint Advisors provides expert guidance for executives seeking a career or life change.
AMN developed a new visual identity and brand positioning for ChangePoint that draws upon the consultancy’s expert executive coaching services to build a more premium and cohesive experience of the brand. The framework encompasses a new wordmark and typeface, a clever social media icon, energetic and elegant color palette, and an array of graphic elements to create a uniquely ownable, dynamic and modern system. The brand positioning, brand voice and messaging focus on developing a confident and rewarding next chapter for executives in transition. “Future Perfect” is ChangePoint’s promise to carve a plan for a continued successful and purposeful path for what’s next.
Vantage Partners
Vantage Partners helps their clients achieve alignment–between their goals and strategies, with their external business partners, and internally across their people. Vantage delivers breakthrough insights in a way that’s as practical as it is thoughtful, for sustained results. AMN developed a brand theme and tagline, Align and Advance and a dynamic visual language anchored in a stylized V letterform. We delivered a suite of strategic and creative deliverables which also included a visual identity system, print collateral, a brand campaign, video, brand guidelines and digital communications–all designed to express how Vantage helps their clients innovate more quickly, execute more effectively, and lead with force and impact.
Charlotte Country Day School
AMN developed campaign branding and visual communications for Charlotte Country Day School’s historic capital campaign. Our name for the campaign, Forefront: Shaping Tomorrow Together and visual language pay homage to the school’s roots while injecting a more contemporary tone which captures the spirit of a collaborative community leading through intentional innovation. The suite of campaign communications includes a campaign name and theme, campaign identity system, case statement, annual fund brochure, and a campaign style guide.
wellstead health
wellstead health is a bold new start-up with a vision of what healthcare can be–a dynamic community where practitioners, caregivers and patients reinvent healthcare as usual, joining forces as health allies to ignite deep, life-changing wellness. wellstead’s functional medicine approach fuses science and wisdom, mind and body, and lifestyle and nutrition, empowering patients who want to break free from the mainstream healthcare system to finally take control of their health and lifestyle and transform the way they feel. AMN created the name, brand theme, Your Source for Life-Changing Health and a brand identity framework which infuses the wellstead brand with a bold yet welcoming look that matches its integrative approach.
Claria Partners
We transformed CK HR consulting to the sparkling Claria Partners, from branding, naming and messaging to visual identity, print communications and a responsive website.
Claria offers development and coaching solutions that are custom-honed to help teams communicate more authentically, collaborate more generatively, and lead for impact at work and beyond.
The new modern brand expresses the creative thinking, responsive programs, and high-energy delivery that captures Claria’s promise-propelling teams to breakthroughs that generate radically higher levels of professional performance.
Claria Partners. Advance with Clarity.
We developed a modern hybrid logo selecting a slab serif typeface (Davis) along with contrasting colors to highlight distinction between the symbol and wordmark. The unified C and P not only reference Claria Partners but also symbolize the collaborative and energetic nature of their client relationships. Along with this new identity, we incorporated a rich and vibrant color palette of purple, green, blue and orange throughout their visual system—colors which express a multi-faceted substance and vibrancy inherent in the new Claria brand.
Lincoln School Providence
Lincoln is an independent school in Providence where bold minds thrive. Students learn, achieve and explore with joyful abandon, embracing academic challenge, speaking their minds, and discovering who they are. They grow in confidence and character, and then delve into futures full of meaning and success at every level of their academic journey and beyond. We were honored to tell their story and bring it to life.
Isidore Newman School
Overview
$35 million dollar campaign goal with priorities for a Science and Technology Center, a growing endowment for scholarships, building and refurbishing athletic facilties and building and refurbishing arts facilities.
Target Audiences
Primary: Donors/potential donors, current students and families, trustees and alumni.
Secondary: Faculty and staff, prospective families, local business community.
Campaign Communications Goals
- Stand out and bring focus on the gap between what the school is today and what it will be when campaign is complete.
- Balance pride in tradition with the urgent need to press forward to an even brighter future.
- Be dynamic and vibrant. We are not developing the identity for the school, which needs to last for the ages, but for a campaign with a beginning, a middle and an end.
- Carve out a visual identity related to – but independent of – the visual identity of the school.
- Be about the goals of the campaign, not about ”the campaign.”
- Create quality communications that represent the quality of the education without appearing wasteful or gratuitously lavish.
Ready4
Ready4 emerged from the idea that mobilized learning — learning that truly prepares students for standardized exams — should be available to anyone from anywhere.
With major investors and a who’s-who of advisors, the young startup is already enjoying major global reach. In fact, the free test prep app has already been adopted by millions of students around the world, and the company is continuing to disrupt spaces as varied as recruiting, admissions, and student loan — all backed by a team of data scientists and world-class educators.
Ready4 approached us to create a visual identifier that would match their newly earned leadership role as the most advanced mobile platform for standardized test prep.
VISUAL IDENTITY
Ready4 wanted an identity that spoke to both their technology roots and their “education for all” ethos. Something that felt competent and professional, but was still exciting. Nothing too obvious, but at the same time, it had to be clearly understood across a global market. It’s this balance that we pursued through a deep exploration of color, typography, and symbolism. The cohesive visual identity uses rich blues and elements of the number 4 to depict an arrow-like, upward trajectory. It’s an identity that fluidly extends across all media.
WEBSITE
Clean, simple, modern: the design of the Ready4 website reflects the personality and aesthetics of the Ready4 brand position. Our primary goal was to bring about a natural evolution of the existing visual vocabulary and reinforce the Ready4 mission of connecting its audiences to opportunity. The timeless design ensures a level of familiarity with a freshness that appeals to today’s sensibilities. The new website effectively communicates to diverse audiences that include consumers, universities, partners, and potential employees and investors.
STYLE GUIDE
Creating a style guide for Ready4 to reference on all future projects is the natural extension of the work we did creating the brand’s identity and website. This cohesive reference document allows team members—located around the world—to maintain brand continuity with each communication and project. It’s this tool that will empower Ready4 to maintain consistency throughout each brand component and across products.