the future of belonging
HOPe had never run a capital campaign before. For their $12 million debut, they needed more than a fundraising push — they needed a movement.
As HOPe’s long-standing creative partner, we knew exactly what made them unlike anything else in the disability services space. The campaign name, The Future of Belonging, grew directly from the brand foundation we’d built together — rooted in HOPe’s guiding ethos, See What Belonging Can Do. The campaign had to show donors what happens when you invest in that promise.
Custom photography put HOPe’s members front and center — not as subjects of pity, but as the vibrant, capable people they are. The circular motif from the logo wove through every touchpoint as a symbol of community and connection. And the creative system scaled across a donor brochure, website, signage, video, and brand guidelines — all built to carry the same emotional punch from first impression through to the ask.
A modern logo for a museum’s sesesquicentennial
An exceptional milestone. A remarkable achievement. A force for the future as Mount Holyoke College Art Museum (MHCAM) prepares to celebrate its 150th anniversary. Our logo addresses three key challenges: harmonizing yet distinguishing the design with the Museum’s current logo, honoring the history of MHCAM and visually propelling the Museum forward to capture excitement, confidence, and vision for the future.
Brewster Academy
Mount Holyoke College Art Museum
Agile Mind
Brewster Academy
Brewster Academy is an independent boarding high school in New Hampshire, comprised of 365 students from two dozen states and over 20 countries–a diverse and dynamic mix of learners and thinkers who value individual differences, work together, and challenge and support each other.
Our focus was to create recruitment materials that would reinforce the Brewster Academy brand, communicate the School’s mission to prepare diverse thinkers for lives of purpose, and attract an audience of prospective families. We created an immersive experience, visually and verbally, that captures Brewster’s distinctive culture, personality, and energy.
The new admissions system is anchored by the New Student Viewbook, a dynamic and modular 12-page piece designed to immerse prospective students and families into the Brewster experience. The viewbook conveys Brewster’s unique approach to team-based learning, student-centered development, and global education, using compelling storytelling, student-driven narratives, and high-impact visuals. It features customizable inserts tailored to individual family interests, ensuring a personalized admissions journey.
Our brand narrative is simple, and uncluttered, yet sophisticated and vibrant. The copy and design underscore Brewster’s values and innovative approach to teaching and learning. We enhanced the visual content by using dynamic, expressive photography interspersed with graphic ribbons of fun facts to reflect the joyful, diverse and collaborative nature of a Brewster education.
Belmont Hill School
Belmont Hill School educates boys in mind, body and spirit to develop men of good character. The Belmont Hill community encourages and challenges students to discover and pursue passions, seeks excellence, and face adversity with resilience. Critical thinking and creativity, teamwork and competition, hard work and reflection, and tradition and innovation are cultivated in each boy. We have been honored to tell this school’s story by creating their bi-annual magazines, their campaign communications, and their recruitment materials.
Lincoln School Providence
Leveraging the verbal and visual theme we developed for Lincoln School’s branding, AMN developed a color-coded design system for advancement office distinguishing reunions, annual giving events and clubs and giving societies and designed a graphic ribbon to brand all advancement communications.
Lincoln School Providence
Leveraging the Bold Minds verbal and visual platform we previously developed for Lincoln School, we developed an integrated campaign anchored around the School’s strategic framework. The campaign, targeted at the School community , celebrates what is truly unique about Lincoln School and creates momentum, excitement and confidence in the School’s bold future—all welcoming news on the heels of the pandemic.
Charlotte Country Day School
AMN developed campaign branding and visual communications for Charlotte Country Day School’s historic capital campaign. Our name for the campaign, Forefront: Shaping Tomorrow Together and visual language pay homage to the school’s roots while injecting a more contemporary tone which captures the spirit of a collaborative community leading through intentional innovation. The suite of campaign communications includes a campaign name and theme, campaign identity system, case statement, annual fund brochure, and a campaign style guide.