Buckingham Browne & Nichols
BB&N is a Cambridge, Mass independent day school that engages students in a demanding, vibrant, and multifaceted education. An eclectic group of bright, curious, and motivated students and faculty challenge and support each other on a joyous and spirited education adventure. A school highly regarded for its educational excellence, qualities of scholarship, honor, kindness, vitaltity and vibrancy are reflected thougthfully and expressivly in our work for them.
Isidore Newman School
Overview
$35 million dollar campaign goal with priorities for a Science and Technology Center, a growing endowment for scholarships, building and refurbishing athletic facilties and building and refurbishing arts facilities.
Target Audiences
Primary: Donors/potential donors, current students and families, trustees and alumni.
Secondary: Faculty and staff, prospective families, local business community.
Campaign Communications Goals
- Stand out and bring focus on the gap between what the school is today and what it will be when campaign is complete.
- Balance pride in tradition with the urgent need to press forward to an even brighter future.
- Be dynamic and vibrant. We are not developing the identity for the school, which needs to last for the ages, but for a campaign with a beginning, a middle and an end.
- Carve out a visual identity related to – but independent of – the visual identity of the school.
- Be about the goals of the campaign, not about ”the campaign.”
- Create quality communications that represent the quality of the education without appearing wasteful or gratuitously lavish.
Cushing Academy
A Cushing Academy education challenges its students to rise up and Be More. Inspired by Aristotle’s quote, “The whole is more than the sum of its parts,” our team created a strategic brand and creative platform around this concept, including new identity, recruitment materials, and video. The Be More theme showcases Cushing’s focus on the individual student in four areas: Experience, Academics, Creativity, and Community, resulting in an education that inspires and encourages young men and women to strive to Be More at Cushing – and beyond.
New Hampton School
New Hampton School is not your typical New England boarding school: it is a dynamic, innovative, unpretentious learning community cultivating lifelong learners who serve as active global citizens. New Hampton students truly Go Beyond in all ways. This simple yet provocative brand statement invites all members of the NHS community to keep an open mind and try new things. Our task was far more expansive than defining the two words that anchor this tremendous school. We vivified Go Beyond online and in print, showing there is no limit to where a New Hampton School education can take you and showing the unexpected, exploratory paths of a NHS education. The only difficulty you’ll have is narrowing the choices.
Derby Academy
Derby Academy, now in its third century of educational leadership, continues to be inspired by the forward-thinking vision of Sarah Derby–a school that improces “both mind and heart”. Derby students, from Pre-K through 8th grade, face new intellectual challenges with joyful curiosity. Talented teachers and innovative curriculum foster learning by doing. Their welcoming community builds character and confidence, graduating students who are well-prepared to lead with mind and heart. Our team embraced Derby’s story by creating a crisp and cohesive verbal and visual narrative carried through their identity, viewbook and brand guidelines.