Brewster Academy
Brewster Academy is an independent boarding high school in New Hampshire, comprised of 365 students from two dozen states and over 20 countries–a diverse and dynamic mix of learners and thinkers who value individual differences, work together, and challenge and support each other.
Our focus was to create recruitment materials that would reinforce the Brewster Academy brand, communicate the School’s mission to prepare diverse thinkers for lives of purpose, and attract an audience of prospective families. We created an immersive experience, visually and verbally, that captures Brewster’s distinctive culture, personality, and energy.
The new admissions system is anchored by the New Student Viewbook, a dynamic and modular 12-page piece designed to immerse prospective students and families into the Brewster experience. The viewbook conveys Brewster’s unique approach to team-based learning, student-centered development, and global education, using compelling storytelling, student-driven narratives, and high-impact visuals. It features customizable inserts tailored to individual family interests, ensuring a personalized admissions journey.
Our brand narrative is simple, and uncluttered, yet sophisticated and vibrant. The copy and design underscore Brewster’s values and innovative approach to teaching and learning. We enhanced the visual content by using dynamic, expressive photography interspersed with graphic ribbons of fun facts to reflect the joyful, diverse and collaborative nature of a Brewster education.
House of Possibilities
House of Possibilities (HOPe) provides individuals with disabilities and their families with a life-changing path to greater independence. AMN collaborated with HOPe’s leadership team to extend their brand and narrative to a vision brochure targeted to potential donors. To introduce their retail presence, we developed the name and brand for HOPe Unlimited, a social enterprise supporting individuals with disabilities. The store serves to underscore HOPe’s mission, sell curated product developed by artisans and entrepreneurs with disabilities and promote employment opportunities for the disabled.
ChangePoint Advisors
ChangePoint Advisors provides expert guidance for executives seeking a career or life change.
AMN developed a new visual identity and brand positioning for ChangePoint that draws upon the consultancy’s expert executive coaching services to build a more premium and cohesive experience of the brand. The framework encompasses a new wordmark and typeface, a clever social media icon, energetic and elegant color palette, and an array of graphic elements to create a uniquely ownable, dynamic and modern system. The brand positioning, brand voice and messaging focus on developing a confident and rewarding next chapter for executives in transition. “Future Perfect” is ChangePoint’s promise to carve a plan for a continued successful and purposeful path for what’s next.
Vantage Partners
Vantage Partners helps their clients achieve alignment–between their goals and strategies, with their external business partners, and internally across their people. Vantage delivers breakthrough insights in a way that’s as practical as it is thoughtful, for sustained results. AMN developed a brand theme and tagline, Align and Advance and a dynamic visual language anchored in a stylized V letterform. We delivered a suite of strategic and creative deliverables which also included a visual identity system, print collateral, a brand campaign, video, brand guidelines and digital communications–all designed to express how Vantage helps their clients innovate more quickly, execute more effectively, and lead with force and impact.
Charlotte Country Day School
AMN developed campaign branding and visual communications for Charlotte Country Day School’s historic capital campaign. Our name for the campaign, Forefront: Shaping Tomorrow Together and visual language pay homage to the school’s roots while injecting a more contemporary tone which captures the spirit of a collaborative community leading through intentional innovation. The suite of campaign communications includes a campaign name and theme, campaign identity system, case statement, annual fund brochure, and a campaign style guide.
Claria Partners
We transformed CK HR consulting to the sparkling Claria Partners, from branding, naming and messaging to visual identity, print communications and a responsive website.
Claria offers development and coaching solutions that are custom-honed to help teams communicate more authentically, collaborate more generatively, and lead for impact at work and beyond.
The new modern brand expresses the creative thinking, responsive programs, and high-energy delivery that captures Claria’s promise-propelling teams to breakthroughs that generate radically higher levels of professional performance.
Claria Partners. Advance with Clarity.
We developed a modern hybrid logo selecting a slab serif typeface (Davis) along with contrasting colors to highlight distinction between the symbol and wordmark. The unified C and P not only reference Claria Partners but also symbolize the collaborative and energetic nature of their client relationships. Along with this new identity, we incorporated a rich and vibrant color palette of purple, green, blue and orange throughout their visual system—colors which express a multi-faceted substance and vibrancy inherent in the new Claria brand.