New Hampton School
New Hampton School is not your typical New England boarding school: it is a dynamic, innovative, unpretentious learning community cultivating lifelong learners who serve as active global citizens. New Hampton students truly Go Beyond in all ways. This simple yet provocative brand statement invites all members of the NHS community to keep an open mind and try new things. Our task was far more expansive than defining the two words that anchor this tremendous school. We vivified Go Beyond online and in print, showing there is no limit to where a New Hampton School education can take you and showing the unexpected, exploratory paths of a NHS education. The only difficulty you’ll have is narrowing the choices.
Duke University Press
Duke University Press worked with our team to crystallize and revitalize the visual identity that has long informed the work of the press. The identity includes a new, modular logo system consisting of a primary logo and six additional logo variations, which will be able to be used in different ways in various places. The elements of the logo changing configurations hinted at the dynamic nature of the press, while the basic unit of the black box with clean white sans letterforms provided a historical connection to DUP’s former and well-known logo.
Derby Academy
Derby Academy, now in its third century of educational leadership, continues to be inspired by the forward-thinking vision of Sarah Derby–a school that improces “both mind and heart”. Derby students, from Pre-K through 8th grade, face new intellectual challenges with joyful curiosity. Talented teachers and innovative curriculum foster learning by doing. Their welcoming community builds character and confidence, graduating students who are well-prepared to lead with mind and heart. Our team embraced Derby’s story by creating a crisp and cohesive verbal and visual narrative carried through their identity, viewbook and brand guidelines.
Hubbub
Striving for bright, energetic, fun and slightly quirky, we created an identity, suite of icons, promotional materials and a responsive website for Boston Book Festival’s inaugural children’s arts festival, Hubbub. Hubbub celebrates creativity, inventiveness, and exploration for children ages zero to twelve and their families. Take a look at how we vivified creative commotion and brought curiosity, excitement, wonder, and play to life through an identity, iconography system, advertising and a website.