Claria Partners
We transformed CK HR consulting to the sparkling Claria Partners, from branding, naming and messaging to visual identity, print communications and a responsive website.
Claria offers development and coaching solutions that are custom-honed to help teams communicate more authentically, collaborate more generatively, and lead for impact at work and beyond.
The new modern brand expresses the creative thinking, responsive programs, and high-energy delivery that captures Claria’s promise-propelling teams to breakthroughs that generate radically higher levels of professional performance.
Claria Partners. Advance with Clarity.
We developed a modern hybrid logo selecting a slab serif typeface (Davis) along with contrasting colors to highlight distinction between the symbol and wordmark. The unified C and P not only reference Claria Partners but also symbolize the collaborative and energetic nature of their client relationships. Along with this new identity, we incorporated a rich and vibrant color palette of purple, green, blue and orange throughout their visual system—colors which express a multi-faceted substance and vibrancy inherent in the new Claria brand.
Lincoln School Providence
Lincoln is an independent school in Providence where bold minds thrive. Students learn, achieve and explore with joyful abandon, embracing academic challenge, speaking their minds, and discovering who they are. They grow in confidence and character, and then delve into futures full of meaning and success at every level of their academic journey and beyond. We were honored to tell their story and bring it to life.
Belmont Hill School
Belmont Hill School educates boys in mind, body and spirit to develop men of good character. The Belmont Hill community encourages and challenges students to discover and pursue passions, seeks excellence, and face adversity with resilience. Critical thinking and creativity, teamwork and competition, hard work and reflection, and tradition and innovation are cultivated in each boy. We have been honored to tell this school’s story by creating their bi-annual magazines, their campaign communications, and their recruitment materials.
Buckingham Browne & Nichols
BB&N is a Cambridge, Mass independent day school that engages students in a demanding, vibrant, and multifaceted education. An eclectic group of bright, curious, and motivated students and faculty challenge and support each other on a joyous and spirited education adventure. A school highly regarded for its educational excellence, qualities of scholarship, honor, kindness, vitaltity and vibrancy are reflected thougthfully and expressivly in our work for them.
Innosight
Fortune 500 companies, national governments, startups, nonprofits: Innosight supports its diverse client portfolio through the process of navigating disruptive change to own the future. Ambiguity becomes opportunity. Uncertainty becomes originality. The growth strategy firm attracts major players across industries and recruits its analytically minded, unconventionally creative employees from top-tier programs and professional spaces.
So how do you develop a fluid user experience for a rapidly growing customer base comprised of two distinct audiences— with an abundance of thought leadership content spanning thousands of books, white papers, podcasts, and videos.
WEBSITE
At the heart of our website strategy and design is a deep understanding of today’s leaders: Their desire to envisioning the future, to create what doesn’t exist, and to outpace their competitors. The resulting responsive site fuses modernity with authenticity to convey Innosight’s story and industry-leading capabilities:
- For users this means accessing the data they need when they need it, without searching for hours.
- For top talent this means gaining a complete idea of life at Innosight.
- And for the Innosight team, it means easily updating their content-rich website through a WordPress platform.
PRINT COLLATERAL
Using the same dynamic creative principles and strategy that fueled Innosight’s website, we ensured the firm’s suite of print materials visually captures the future, too. The unified cross-channel experience reinforces Innosight’s ability to help clients design and create the future.
Isidore Newman School
Overview
$35 million dollar campaign goal with priorities for a Science and Technology Center, a growing endowment for scholarships, building and refurbishing athletic facilties and building and refurbishing arts facilities.
Target Audiences
Primary: Donors/potential donors, current students and families, trustees and alumni.
Secondary: Faculty and staff, prospective families, local business community.
Campaign Communications Goals
- Stand out and bring focus on the gap between what the school is today and what it will be when campaign is complete.
- Balance pride in tradition with the urgent need to press forward to an even brighter future.
- Be dynamic and vibrant. We are not developing the identity for the school, which needs to last for the ages, but for a campaign with a beginning, a middle and an end.
- Carve out a visual identity related to – but independent of – the visual identity of the school.
- Be about the goals of the campaign, not about ”the campaign.”
- Create quality communications that represent the quality of the education without appearing wasteful or gratuitously lavish.
Boston Book Festival
Celebrating the power of words to stimulate, agitate, unite, delight, and inspire, Boston Book Festival presents year-round events culminating in an annual festival that promotes a culture of reading and ideas and enhances the vibrancy of Boston. Inspired and ready to inspire, we created a bold, confident and provocative brand identity that is expressed in posters, merchandise, program booklets and a website.
Cushing Academy
A Cushing Academy education challenges its students to rise up and Be More. Inspired by Aristotle’s quote, “The whole is more than the sum of its parts,” our team created a strategic brand and creative platform around this concept, including new identity, recruitment materials, and video. The Be More theme showcases Cushing’s focus on the individual student in four areas: Experience, Academics, Creativity, and Community, resulting in an education that inspires and encourages young men and women to strive to Be More at Cushing – and beyond.
New Hampton School
New Hampton School is not your typical New England boarding school: it is a dynamic, innovative, unpretentious learning community cultivating lifelong learners who serve as active global citizens. New Hampton students truly Go Beyond in all ways. This simple yet provocative brand statement invites all members of the NHS community to keep an open mind and try new things. Our task was far more expansive than defining the two words that anchor this tremendous school. We vivified Go Beyond online and in print, showing there is no limit to where a New Hampton School education can take you and showing the unexpected, exploratory paths of a NHS education. The only difficulty you’ll have is narrowing the choices.
Duke University Press
Duke University Press worked with our team to crystallize and revitalize the visual identity that has long informed the work of the press. The identity includes a new, modular logo system consisting of a primary logo and six additional logo variations, which will be able to be used in different ways in various places. The elements of the logo changing configurations hinted at the dynamic nature of the press, while the basic unit of the black box with clean white sans letterforms provided a historical connection to DUP’s former and well-known logo.