wellstead health
wellstead health is a bold new start-up with a vision of what healthcare can be–a dynamic community where practitioners, caregivers and patients reinvent healthcare as usual, joining forces as health allies to ignite deep, life-changing wellness. wellstead’s functional medicine approach fuses science and wisdom, mind and body, and lifestyle and nutrition, empowering patients who want to break free from the mainstream healthcare system to finally take control of their health and lifestyle and transform the way they feel. AMN created the name, brand theme, Your Source for Life-Changing Health and a brand identity framework which infuses the wellstead brand with a bold yet welcoming look that matches its integrative approach.
Museum of Science
Gritty, messy, confidently curious, fun, smart, approachable and contemporary-these words capture the tone of our design for the Museum of Science’s look book. We designed a visually rich, inspiring and unexpected brochure about the Museum that aspires to elicit wonder, curiosity, engagement and investment from a myriad of audiences. Our objective was to elevate the narrative of the Museum to show its depth, magic and rigor and develop a visual narrative which reclaims the Museum as a place that pushes boundaries, shapes the future and allows us to imagine a better world.
This look book won first place in the Institutional Category of the American Alliance of Museums Design Competitions as well as first place in the Annual Fund, Capital Campaign & Other Development Materials category at the New England Museum Association Annual Publications Award Competition.
Claria Partners
We transformed CK HR consulting to the sparkling Claria Partners, from branding, naming and messaging to visual identity, print communications and a responsive website.
Claria offers development and coaching solutions that are custom-honed to help teams communicate more authentically, collaborate more generatively, and lead for impact at work and beyond.
The new modern brand expresses the creative thinking, responsive programs, and high-energy delivery that captures Claria’s promise-propelling teams to breakthroughs that generate radically higher levels of professional performance.
Claria Partners. Advance with Clarity.
We developed a modern hybrid logo selecting a slab serif typeface (Davis) along with contrasting colors to highlight distinction between the symbol and wordmark. The unified C and P not only reference Claria Partners but also symbolize the collaborative and energetic nature of their client relationships. Along with this new identity, we incorporated a rich and vibrant color palette of purple, green, blue and orange throughout their visual system—colors which express a multi-faceted substance and vibrancy inherent in the new Claria brand.
Lincoln School Providence
Lincoln is an independent school in Providence where bold minds thrive. Students learn, achieve and explore with joyful abandon, embracing academic challenge, speaking their minds, and discovering who they are. They grow in confidence and character, and then delve into futures full of meaning and success at every level of their academic journey and beyond. We were honored to tell their story and bring it to life.
Innosight
Fortune 500 companies, national governments, startups, nonprofits: Innosight supports its diverse client portfolio through the process of navigating disruptive change to own the future. Ambiguity becomes opportunity. Uncertainty becomes originality. The growth strategy firm attracts major players across industries and recruits its analytically minded, unconventionally creative employees from top-tier programs and professional spaces.
So how do you develop a fluid user experience for a rapidly growing customer base comprised of two distinct audiences— with an abundance of thought leadership content spanning thousands of books, white papers, podcasts, and videos.
WEBSITE
At the heart of our website strategy and design is a deep understanding of today’s leaders: Their desire to envisioning the future, to create what doesn’t exist, and to outpace their competitors. The resulting responsive site fuses modernity with authenticity to convey Innosight’s story and industry-leading capabilities:
- For users this means accessing the data they need when they need it, without searching for hours.
- For top talent this means gaining a complete idea of life at Innosight.
- And for the Innosight team, it means easily updating their content-rich website through a WordPress platform.
PRINT COLLATERAL
Using the same dynamic creative principles and strategy that fueled Innosight’s website, we ensured the firm’s suite of print materials visually captures the future, too. The unified cross-channel experience reinforces Innosight’s ability to help clients design and create the future.
Isidore Newman School
Overview
$35 million dollar campaign goal with priorities for a Science and Technology Center, a growing endowment for scholarships, building and refurbishing athletic facilties and building and refurbishing arts facilities.
Target Audiences
Primary: Donors/potential donors, current students and families, trustees and alumni.
Secondary: Faculty and staff, prospective families, local business community.
Campaign Communications Goals
- Stand out and bring focus on the gap between what the school is today and what it will be when campaign is complete.
- Balance pride in tradition with the urgent need to press forward to an even brighter future.
- Be dynamic and vibrant. We are not developing the identity for the school, which needs to last for the ages, but for a campaign with a beginning, a middle and an end.
- Carve out a visual identity related to – but independent of – the visual identity of the school.
- Be about the goals of the campaign, not about ”the campaign.”
- Create quality communications that represent the quality of the education without appearing wasteful or gratuitously lavish.
Boston Book Festival
Celebrating the power of words to stimulate, agitate, unite, delight, and inspire, Boston Book Festival presents year-round events culminating in an annual festival that promotes a culture of reading and ideas and enhances the vibrancy of Boston. Inspired and ready to inspire, we created a bold, confident and provocative brand identity that is expressed in posters, merchandise, program booklets and a website.
Derby Academy
Derby Academy, now in its third century of educational leadership, continues to be inspired by the forward-thinking vision of Sarah Derby–a school that improces “both mind and heart”. Derby students, from Pre-K through 8th grade, face new intellectual challenges with joyful curiosity. Talented teachers and innovative curriculum foster learning by doing. Their welcoming community builds character and confidence, graduating students who are well-prepared to lead with mind and heart. Our team embraced Derby’s story by creating a crisp and cohesive verbal and visual narrative carried through their identity, viewbook and brand guidelines.