Brewster Academy
Mount Holyoke College Art Museum
House of Possibilities
House of Possibilities (HOPe) provides individuals with disabilities and their families with a life-changing path to greater independence. AMN collaborated with HOPe’s leadership team to extend their brand and narrative to a vision brochure targeted to potential donors. To introduce their retail presence, we developed the name and brand for HOPe Unlimited, a social enterprise supporting individuals with disabilities. The store serves to underscore HOPe’s mission, sell curated product developed by artisans and entrepreneurs with disabilities and promote employment opportunities for the disabled.
Lincoln School Providence
Leveraging the Bold Minds verbal and visual platform we previously developed for Lincoln School, we developed an integrated campaign anchored around the School’s strategic framework. The campaign, targeted at the School community , celebrates what is truly unique about Lincoln School and creates momentum, excitement and confidence in the School’s bold future—all welcoming news on the heels of the pandemic.
Artema Health
We developed a name and a logo for this female-founded healthcare start-up aiming to expedite and facilitate the credentialing of doctors with different health provider systems. Inspired by Artema, a powerful warrior goddess and archer, the verbal and visual solution for Artema Health speaks to Artema’s goal to bring clarity, confidence and speed to an arcane paper-based industry.
ChangePoint Advisors
ChangePoint Advisors provides expert guidance for executives seeking a career or life change.
AMN developed a new visual identity and brand positioning for ChangePoint that draws upon the consultancy’s expert executive coaching services to build a more premium and cohesive experience of the brand. The framework encompasses a new wordmark and typeface, a clever social media icon, energetic and elegant color palette, and an array of graphic elements to create a uniquely ownable, dynamic and modern system. The brand positioning, brand voice and messaging focus on developing a confident and rewarding next chapter for executives in transition. “Future Perfect” is ChangePoint’s promise to carve a plan for a continued successful and purposeful path for what’s next.
Claria Partners
We transformed CK HR consulting to the sparkling Claria Partners, from branding, naming and messaging to visual identity, print communications and a responsive website.
Claria offers development and coaching solutions that are custom-honed to help teams communicate more authentically, collaborate more generatively, and lead for impact at work and beyond.
The new modern brand expresses the creative thinking, responsive programs, and high-energy delivery that captures Claria’s promise-propelling teams to breakthroughs that generate radically higher levels of professional performance.
Claria Partners. Advance with Clarity.
We developed a modern hybrid logo selecting a slab serif typeface (Davis) along with contrasting colors to highlight distinction between the symbol and wordmark. The unified C and P not only reference Claria Partners but also symbolize the collaborative and energetic nature of their client relationships. Along with this new identity, we incorporated a rich and vibrant color palette of purple, green, blue and orange throughout their visual system—colors which express a multi-faceted substance and vibrancy inherent in the new Claria brand.
Lincoln School Providence
Lincoln is an independent school in Providence where bold minds thrive. Students learn, achieve and explore with joyful abandon, embracing academic challenge, speaking their minds, and discovering who they are. They grow in confidence and character, and then delve into futures full of meaning and success at every level of their academic journey and beyond. We were honored to tell their story and bring it to life.
Derby Academy
Derby Academy, now in its third century of educational leadership, continues to be inspired by the forward-thinking vision of Sarah Derby–a school that improces “both mind and heart”. Derby students, from Pre-K through 8th grade, face new intellectual challenges with joyful curiosity. Talented teachers and innovative curriculum foster learning by doing. Their welcoming community builds character and confidence, graduating students who are well-prepared to lead with mind and heart. Our team embraced Derby’s story by creating a crisp and cohesive verbal and visual narrative carried through their identity, viewbook and brand guidelines.