HOPe had never run a capital campaign before. For their $12 million debut, they needed more than a fundraising push — they needed a movement.
As HOPe’s long-standing creative partner, we knew exactly what made them unlike anything else in the disability services space. The campaign name, The Future of Belonging, grew directly from the brand foundation we’d built together — rooted in HOPe’s guiding ethos, See What Belonging Can Do. The campaign had to show donors what happens when you invest in that promise.
Custom photography put HOPe’s members front and center — not as subjects of pity, but as the vibrant, capable people they are. The circular motif from the logo wove through every touchpoint as a symbol of community and connection. And the creative system scaled across a donor brochure, website, signage, video, and brand guidelines — all built to carry the same emotional punch from first impression through to the ask.