Isidore Newman School

Overview ​

$35 million dollar campaign goal with priorities for a Science and Technology Center, a growing endowment for scholarships, building and refurbishing athletic facilties and building and refurbishing arts facilities.​

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Target Audiences ​

Primary: Donors/potential donors, current students and families, trustees and alumni.​

Secondary: Faculty and staff, prospective families, local business community.​

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Campaign Communications Goals​

• Stand out and bring focus on the gap between what the school is today and what it will be when campaign is complete. ​
• Balance pride in tradition with the urgent need to press forward to an even brighter future. ​
• Be dynamic and vibrant. We are not developing the identity for the school, which needs to last for the ages, but for a campaign with a beginning, a middle and an end. ​
• Carve out a visual identity related to – but independent of – the visual identity of the school. ​
• Be about the goals of the campaign, not about ”the campaign.”​
• Create quality communications that represent the quality of the education without appearing wasteful or gratuitously lavish.