Duke University Press

Duke University Press worked with our team to crystallize and revitalize the visual identity that has long informed the work of the press. The identity includes a new, modular logo system consisting of a primary logo and six additional logo variations, which will be able to be used in different ways in various places. The elements of the logo changing configurations hinted at the dynamic nature of the press, while the basic unit of the black box with clean white sans letterforms provided a historical connection to DUP’s former and well-known logo.