Cushing Academy

A Cushing Academy education challenges its students to rise up and Be More. Inspired by Aristotle’s quote, “The whole is more than the sum of its parts,” our team created a strategic brand and creative platform around this concept, including new identity, recruitment materials, and video. The Be More theme showcases Cushing’s focus on the individual student in four areas: Experience, Academics, Creativity, and Community, resulting in an education that inspires and encourages young men and women to strive to Be More at Cushing – and beyond.