Claria Partners
We transformed CK HR consulting to the sparkling Claria Partners, from branding, naming and messaging to visual identity, print communications and a responsive website.
Claria offers development and coaching solutions that are custom-honed to help teams communicate more authentically, collaborate more generatively, and lead for impact at work and beyond.
The new modern brand expresses the creative thinking, responsive programs, and high-energy delivery that captures Claria’s promise-propelling teams to breakthroughs that generate radically higher levels of professional performance.
Claria Partners. Advance with Clarity.
We developed a modern hybrid logo selecting a slab serif typeface (Davis) along with contrasting colors to highlight distinction between the symbol and wordmark. The unified C and P not only reference Claria Partners but also symbolize the collaborative and energetic nature of their client relationships. Along with this new identity, we incorporated a rich and vibrant color palette of purple, green, blue and orange throughout their visual system—colors which express a multi-faceted substance and vibrancy inherent in the new Claria brand.