Charlotte Country Day School

AMN developed campaign branding and visual communications for Charlotte Country Day School’s historic capital campaign. Our name for the campaign, Forefront: Shaping Tomorrow Together and visual language pay homage to the school’s roots while injecting a more contemporary tone which captures the spirit of a collaborative community leading through intentional innovation. The suite of campaign communications includes a campaign name and theme, campaign identity system, case statement, annual fund brochure, and a campaign style guide.