ChangePoint Advisors

ChangePoint Advisors provides expert guidance for executives seeking a career or life change.
AMN developed a new visual identity and brand positioning for ChangePoint that draws upon the consultancy’s expert executive coaching services to build a more premium and cohesive experience of the brand. The framework encompasses a new wordmark and typeface, a clever social media icon, energetic and elegant color palette, and an array of graphic elements to create a uniquely ownable, dynamic and modern system. The brand positioning, brand voice and messaging focus on developing a confident and rewarding next chapter for executives in transition. “Future Perfect” is ChangePoint’s promise to carve a plan for a continued successful and purposeful path for what’s next.