ChangePoint Advisors
ChangePoint Advisors provides expert guidance for executives seeking a career or life change.
AMN developed a new visual identity and brand positioning for ChangePoint that draws upon the consultancy’s expert executive coaching services to build a more premium and cohesive experience of the brand. The framework encompasses a new wordmark and typeface, a clever social media icon, energetic and elegant color palette, and an array of graphic elements to create a uniquely ownable, dynamic and modern system. The brand positioning, brand voice and messaging focus on developing a confident and rewarding next chapter for executives in transition. “Future Perfect” is ChangePoint’s promise to carve a plan for a continued successful and purposeful path for what’s next.
Vantage Partners
Vantage Partners helps their clients achieve alignment–between their goals and strategies, with their external business partners, and internally across their people. Vantage delivers breakthrough insights in a way that’s as practical as it is thoughtful, for sustained results. AMN developed a brand theme and tagline, Align and Advance and a dynamic visual language anchored in a stylized V letterform. We delivered a suite of strategic and creative deliverables which also included a visual identity system, print collateral, a brand campaign, video, brand guidelines and digital communications–all designed to express how Vantage helps their clients innovate more quickly, execute more effectively, and lead with force and impact.
Claria Partners
We transformed CK HR consulting to the sparkling Claria Partners, from branding, naming and messaging to visual identity, print communications and a responsive website.
Claria offers development and coaching solutions that are custom-honed to help teams communicate more authentically, collaborate more generatively, and lead for impact at work and beyond.
The new modern brand expresses the creative thinking, responsive programs, and high-energy delivery that captures Claria’s promise-propelling teams to breakthroughs that generate radically higher levels of professional performance.
Claria Partners. Advance with Clarity.
We developed a modern hybrid logo selecting a slab serif typeface (Davis) along with contrasting colors to highlight distinction between the symbol and wordmark. The unified C and P not only reference Claria Partners but also symbolize the collaborative and energetic nature of their client relationships. Along with this new identity, we incorporated a rich and vibrant color palette of purple, green, blue and orange throughout their visual system—colors which express a multi-faceted substance and vibrancy inherent in the new Claria brand.