Artema Health
We developed a name and a logo for this female-founded healthcare start-up aiming to expedite and facilitate the credentialing of doctors with different health provider systems. Inspired by Artema, a powerful warrior goddess and archer, the verbal and visual solution for Artema Health speaks to Artema’s goal to bring clarity, confidence and speed to an arcane paper-based industry.
ChangePoint Advisors
ChangePoint Advisors provides expert guidance for executives seeking a career or life change.
AMN developed a new visual identity and brand positioning for ChangePoint that draws upon the consultancy’s expert executive coaching services to build a more premium and cohesive experience of the brand. The framework encompasses a new wordmark and typeface, a clever social media icon, energetic and elegant color palette, and an array of graphic elements to create a uniquely ownable, dynamic and modern system. The brand positioning, brand voice and messaging focus on developing a confident and rewarding next chapter for executives in transition. “Future Perfect” is ChangePoint’s promise to carve a plan for a continued successful and purposeful path for what’s next.
Vantage Partners
Vantage Partners helps their clients achieve alignment–between their goals and strategies, with their external business partners, and internally across their people. Vantage delivers breakthrough insights in a way that’s as practical as it is thoughtful, for sustained results. AMN developed a brand theme and tagline, Align and Advance and a dynamic visual language anchored in a stylized V letterform. We delivered a suite of strategic and creative deliverables which also included a visual identity system, print collateral, a brand campaign, video, brand guidelines and digital communications–all designed to express how Vantage helps their clients innovate more quickly, execute more effectively, and lead with force and impact.
wellstead health
wellstead health is a bold new start-up with a vision of what healthcare can be–a dynamic community where practitioners, caregivers and patients reinvent healthcare as usual, joining forces as health allies to ignite deep, life-changing wellness. wellstead’s functional medicine approach fuses science and wisdom, mind and body, and lifestyle and nutrition, empowering patients who want to break free from the mainstream healthcare system to finally take control of their health and lifestyle and transform the way they feel. AMN created the name, brand theme, Your Source for Life-Changing Health and a brand identity framework which infuses the wellstead brand with a bold yet welcoming look that matches its integrative approach.
Claria Partners
We transformed CK HR consulting to the sparkling Claria Partners, from branding, naming and messaging to visual identity, print communications and a responsive website.
Claria offers development and coaching solutions that are custom-honed to help teams communicate more authentically, collaborate more generatively, and lead for impact at work and beyond.
The new modern brand expresses the creative thinking, responsive programs, and high-energy delivery that captures Claria’s promise-propelling teams to breakthroughs that generate radically higher levels of professional performance.
Claria Partners. Advance with Clarity.
We developed a modern hybrid logo selecting a slab serif typeface (Davis) along with contrasting colors to highlight distinction between the symbol and wordmark. The unified C and P not only reference Claria Partners but also symbolize the collaborative and energetic nature of their client relationships. Along with this new identity, we incorporated a rich and vibrant color palette of purple, green, blue and orange throughout their visual system—colors which express a multi-faceted substance and vibrancy inherent in the new Claria brand.
Innosight
Fortune 500 companies, national governments, startups, nonprofits: Innosight supports its diverse client portfolio through the process of navigating disruptive change to own the future. Ambiguity becomes opportunity. Uncertainty becomes originality. The growth strategy firm attracts major players across industries and recruits its analytically minded, unconventionally creative employees from top-tier programs and professional spaces.
So how do you develop a fluid user experience for a rapidly growing customer base comprised of two distinct audiences— with an abundance of thought leadership content spanning thousands of books, white papers, podcasts, and videos.
WEBSITE
At the heart of our website strategy and design is a deep understanding of today’s leaders: Their desire to envisioning the future, to create what doesn’t exist, and to outpace their competitors. The resulting responsive site fuses modernity with authenticity to convey Innosight’s story and industry-leading capabilities:
- For users this means accessing the data they need when they need it, without searching for hours.
- For top talent this means gaining a complete idea of life at Innosight.
- And for the Innosight team, it means easily updating their content-rich website through a WordPress platform.
PRINT COLLATERAL
Using the same dynamic creative principles and strategy that fueled Innosight’s website, we ensured the firm’s suite of print materials visually captures the future, too. The unified cross-channel experience reinforces Innosight’s ability to help clients design and create the future.
Ready4
Ready4 emerged from the idea that mobilized learning — learning that truly prepares students for standardized exams — should be available to anyone from anywhere.
With major investors and a who’s-who of advisors, the young startup is already enjoying major global reach. In fact, the free test prep app has already been adopted by millions of students around the world, and the company is continuing to disrupt spaces as varied as recruiting, admissions, and student loan — all backed by a team of data scientists and world-class educators.
Ready4 approached us to create a visual identifier that would match their newly earned leadership role as the most advanced mobile platform for standardized test prep.
VISUAL IDENTITY
Ready4 wanted an identity that spoke to both their technology roots and their “education for all” ethos. Something that felt competent and professional, but was still exciting. Nothing too obvious, but at the same time, it had to be clearly understood across a global market. It’s this balance that we pursued through a deep exploration of color, typography, and symbolism. The cohesive visual identity uses rich blues and elements of the number 4 to depict an arrow-like, upward trajectory. It’s an identity that fluidly extends across all media.
WEBSITE
Clean, simple, modern: the design of the Ready4 website reflects the personality and aesthetics of the Ready4 brand position. Our primary goal was to bring about a natural evolution of the existing visual vocabulary and reinforce the Ready4 mission of connecting its audiences to opportunity. The timeless design ensures a level of familiarity with a freshness that appeals to today’s sensibilities. The new website effectively communicates to diverse audiences that include consumers, universities, partners, and potential employees and investors.
STYLE GUIDE
Creating a style guide for Ready4 to reference on all future projects is the natural extension of the work we did creating the brand’s identity and website. This cohesive reference document allows team members—located around the world—to maintain brand continuity with each communication and project. It’s this tool that will empower Ready4 to maintain consistency throughout each brand component and across products.
Duke University Press
Duke University Press worked with our team to crystallize and revitalize the visual identity that has long informed the work of the press. The identity includes a new, modular logo system consisting of a primary logo and six additional logo variations, which will be able to be used in different ways in various places. The elements of the logo changing configurations hinted at the dynamic nature of the press, while the basic unit of the black box with clean white sans letterforms provided a historical connection to DUP’s former and well-known logo.